{"id":155129,"date":"2021-07-30T08:43:33","date_gmt":"2021-07-30T08:43:33","guid":{"rendered":"https:\/\/www.dev.omt.ie.graspway.com\/2021\/07\/the-tourism-sector-and-travel-marketing"},"modified":"2021-07-30T08:43:33","modified_gmt":"2021-07-30T08:43:33","slug":"the-tourism-sector-and-travel-marketing","status":"publish","type":"post","link":"https:\/\/www.dev.omt.ie.graspway.com\/es\/2021\/07\/the-tourism-sector-and-travel-marketing","title":{"rendered":"THE TOURISM SECTOR AND TRAVEL MARKETING"},"content":{"rendered":"<p>What do we mean when we talk about travel marketing? Firstly, we are referring to the set of strategies and techniques used to communicate and promote a certain product or service focused on the tourism sector.<\/p>\n<p>We are in an era where digital is the order of the day. Due to the pandemic, most companies have had to undergo a digital transformation to adapt to the new rules of the market and avoid becoming obsolete.<\/p>\n<p>One of the main objectives of <a href=\"https:\/\/www.dev.omt.ie.graspway.com\/product\/mooc\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>tourism marketing<\/strong><\/a> is the achievement of profits, the sale of goods or services and the optimisation of any campaigns carried out. Thanks to this, we can extract various data that will be useful for our tourism business in the future.<\/p>\n<p>Data such as the type of potential customers for our brand, their behaviour, market analysis and even a study of the competition and the complete knowledge of the most important tourism trends in the network.<\/p>\n<p>Another important benefit of <a href=\"https:\/\/www.dev.omt.ie.graspway.com\/product\/mooc\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>tourism marketing<\/strong><\/a> is digital positioning. In the 100% digital era, it\u2019s vital to have an optimal Google presence to be able to make your business profitable and to position yourself against your competition.<\/p>\n<p>In addition, the use of digital marketing helps to guide and advise potential customers so they end up making a purchase and finally consume our product.<\/p>\n<p>The implementation of digital strategies leads to a more profitable sector, a sector that is constantly renewing and updating itself. Above all, it delivers value. \u00a0<strong><a href=\"https:\/\/www.dev.omt.ie.graspway.com\/product\/mooc\" target=\"_blank\" rel=\"noopener noreferrer\">Tourism marketing<\/a><\/strong> offers a range of tools to identify challenges and then provide creative solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do we mean when we talk about travel marketing? Firstly, we are referring to the set of strategies and techniques used to communicate and promote a certain product or service focused on the tourism sector. We are in an era where digital is the&#8230;<\/p>\n","protected":false},"author":7721,"featured_media":65580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-155129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>THE TOURISM SECTOR AND TRAVEL MARKETING - UNWTO Tourism Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dev.omt.ie.graspway.com\/2021\/07\/the-tourism-sector-and-travel-marketing\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE TOURISM SECTOR AND TRAVEL MARKETING - UNWTO Tourism Academy\" \/>\n<meta property=\"og:description\" content=\"What do we mean when we talk about travel marketing? 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