{"id":157242,"date":"2022-05-27T18:24:07","date_gmt":"2022-05-27T18:24:07","guid":{"rendered":"https:\/\/www.dev.omt.ie.graspway.com\/product\/marketing-museums-and-visitor-attractions"},"modified":"2024-12-10T11:41:38","modified_gmt":"2024-12-10T11:41:38","slug":"marketing-museums-and-visitor-attractions","status":"publish","type":"product","link":"https:\/\/www.dev.omt.ie.graspway.com\/fr\/produit\/marketing-museums-and-visitor-attractions","title":{"rendered":"Marketing des mus\u00e9es et des attractions touristiques"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb z_index=\u00a0\u00bb\u00a0\u00bb][vc_column]<div class=\"qode-advanced-tabs qode-advanced-tabs qode-advanced-horizontal-tab clearfix qode-advanced-tab-without-icon qode-advanced-tabs-column-3 clearfix\">\n\t<ul class=\"qode-advanced-tabs-nav\">\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-description\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tDescription\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-profil\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tProfil\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-instructeurs\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tInstructeurs\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<div class=\"qode-advanced-tab-container\" id=\"tab-description-635\" data-icon-pack=\"\" data-icon-html=\"\">        <div class=\"vc_row vc_row-ie wpb_row section vc_row-fluid vc_inner md:flex\">\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Format<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b509ce04a663\">En ligne<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Calendrier<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b509ce94a664\">20 heures<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Langue<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51cfc1838b9\">\n                            Anglais                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Dur\u00e9e<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d009838bb\">4 semaines<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Prix<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d010838bc\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span>0<\/bdi><\/span><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Institution<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d010838bc\">Bilkent University<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"items-start md:flex text-left my-8\">\n                <div class=\"font-monserrat md:w-5\/6\">\n                    <p><span data-sheets-root=\"1\">Cette formation vous introduira au marketing pour les attractions touristiques, en mettant l&rsquo;accent sur les mus\u00e9es, les galeries ainsi que les attractions culturelles et patrimoniales. En utilisant les bonnes strat\u00e9gies marketing, les mus\u00e9es et les attractions peuvent attirer et fid\u00e9liser diff\u00e9rents publics, membres et donateurs sans compromettre leur mission et leur professionnalisme &#8211; et cette formation vous fournira les perspectives et les comp\u00e9tences n\u00e9cessaires pour mettre en \u0153uvre ces strat\u00e9gies. La formation examinera \u00e9galement des \u00e9tudes de recherche r\u00e9centes sur les visiteurs de mus\u00e9es afin de mieux comprendre les meilleures pratiques en mati\u00e8re de marketing.<\/span><\/p>\n                <\/div>\n                <div class=\"text-white info-box md:ml-10 md:mt-16 mt-4 bg-omt-blue\">\n                    <h1 class=\"text-white text-left font-monserrat font-bold\">Informations importantes :<\/h1>\n                    <div class=\"pl-8\">\n                        <ul class=\"text-white font-opensans font-thin text-left\">\n                                                            <li class=\"text-white\">Candidatures ouvertes :\u00c0 tout moment<\/li>\n                                                                                        <li class=\"text-white\">Date limite prioritaire : \u00c0 tout moment<\/li>\n                                                    <\/ul>\n                    <\/div>\n                    <p class=\"text-white font-opensans text-left\">\n                        Vous souhaitez inscrire plusieurs utilisateurs ? Besoin de plus d'informations sur cette formation ? Contactez-nous !                    <\/p>\n                    <a class=\"mt-3 text-left flex text-omt-gray-blue align-top\" href=\"mailto:toa@ie.edu\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#ffffff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"24\" height=\"24\" stroke-width=\"1.5\">\n                        <path d=\"M3 7a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v10a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2v-10z\"><\/path>\n                        <path d=\"M3 7l9 6l9 -6\"><\/path>\n                        <\/svg>\n                        <strong class=\"ml-3\">toa@ie.edu<\/strong>\n                    <\/a>\n                <\/div>\n            <\/div>\n                                    <div class=\"banner-container mt-8 hidden md:block\">\n                    <img decoding=\"async\" class=\"enroll-image rounded-lg lazyload\" data-src=\"https:\/\/www.dev.omt.ie.graspway.com\/wp-content\/uploads\/2021\/11\/fondo-visual-line-1-scaled.jpg\" alt=\"Enroll\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2126;\">\n                    <div class=\"banner-content-ie\">\n                        <span class=\"banner-text md:text-4xl text-white\">D\u00e9marrez votre formation gratuitement d\u00e8s maintenant, payez une fois la formation termin\u00e9e pour recevoir votre certificat.<\/span>\n                        <button\n                        class=\"banner-button omt-button-end md:px-20 start_now_ie text-white\"\n                        data-product-ie=\"157242\"\n                        data-course-ie=\"course-v1:Bilkent_University+001+2022\"\n                        data-username-ie=\"\"\n                        > \n                            <span class=\"flex align-center\">\n                                D\u00e9marrez \n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"ml-2 bi bi-chevron-double-right\" viewBox=\"0 0 16 16\">\n                                <path fill-rule=\"evenodd\" d=\"M3.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L9.293 8 3.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <path fill-rule=\"evenodd\" d=\"M7.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L13.293 8 7.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            \n            <script>\n            (function ($) {\n                $(document).on('click', '.start_now_ie', function (e) {\n                    const username = $(this).data('username-ie');\n                    const product = $(this).data('product-ie');\n\n                    if (username == \"\"){\n                        window.location.replace('\/login');\n                        return ;\n                    }\n\n                    const request = $.ajax({\n                        url: 'https:\/\/www.dev.omt.ie.graspway.com\/fr\/wp-json\/graspway\/v1\/user\/enroll',\n                        dataType: 'json',\n                        method: 'POST',\n                        contentType: 'application\/json',\n                        data: JSON.stringify({'_wpnonce': 'dc1909cd89', username: username, product: product}),\n                        processData: false\n                    });\n                    request.done(function (response) {\n                        if (response.success) {\n                            window.location.replace('\/profile');\n                        }\n                    });\n                });    \n            })(jQuery);\n        <\/script>\n\n                                <div class=\"learning-content py-24 px-4 text-left bg-omt-light-grey\" style=\"margin-left: calc(-1rem - 15px); width: 100vw;\">\n                    <h4 class=\"capitalize text-omt-black pb-4 pt-8 pl-4\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">Ce que vous apprendrez<\/h4>\n                    <div class=\"flex flex-col py-8\" style=\"margin: 0 15px 0 15px;\">\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Comprendre le r\u00f4le des mus\u00e9es et des attractions touristiques dans le tourisme et leurs caract\u00e9ristiques uniques.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Examiner les concepts et principes de marketing applicables aux mus\u00e9es et aux attractions touristiques.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span> Apprendre \u00e0 cat\u00e9goriser les visiteurs et \u00e0 utiliser la segmentation du march\u00e9 pour concevoir des exp\u00e9riences visiteurs efficaces.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Formuler l'exp\u00e9rience du visiteur et cr\u00e9er des strat\u00e9gies pour maintenir les mus\u00e9es et les attractions touristiques.<\/span>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                                        <div class=\"mt-8 py-8 rounded-lg\">\n                    <h4 class=\"capitalize text-omt-black pb-4 pt-8\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">Contenu de la formation<\/h4>\n                    <div class=\"course-container md:flex md:m-8 md:mt-3\">\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 1<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Caract\u00e9ristiques Uniques des Mus\u00e9es et Attractions Touristiques<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 2<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">La Signification du Marketing pour les Mus\u00e9es et les Attractions Touristiques<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 3 <\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Segmentation du March\u00e9, Ciblage et Positionnement<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 4<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Planification Strat\u00e9gique et D\u00e9veloppement du Plan Marketing<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 5<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Marketing Tactique - D\u00e9veloppement du Mix Marketing<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                    <\/div><div class=\"qode-advanced-tab-container\" id=\"tab-profil-336\" data-icon-pack=\"\" data-icon-html=\"\">            <div class=\"text-left omt-product-profile\">\n                <p><span data-sheets-root=\"1\">\u00c0 QUI S&rsquo;ADRESSE CE PROGRAMME ?<\/p>\n<p>Cette formation 100 % en ligne et \u00e0 rythme libre, est destin\u00e9e aux professionnels et aux particuliers qui souhaitent apprendre les concepts de base et approfondir leurs connaissances en mati\u00e8re de marketing pour les mus\u00e9es et les attractions touristiques. Elle est principalement destin\u00e9e aux professionnels des mus\u00e9es et attractions culturelles de petite taille et ind\u00e9pendants disposant de ressources limit\u00e9es, afin de les aider \u00e0 trouver, attirer et fid\u00e9liser un public pour assurer leur survie financi\u00e8re. Gr\u00e2ce \u00e0 un contenu multim\u00e9dia attrayant, des lectures et des vid\u00e9os courtes avec des professeurs, la formation vous fournira les comp\u00e9tences et les perspectives n\u00e9cessaires pour avoir un impact positif dans votre travail et aider \u00e0 garantir le succ\u00e8s de votre mus\u00e9e ou attraction touristique.<\/span><\/p>\n            <\/div>\n                                    <div class=\"banner-container mt-8 hidden md:block\">\n                    <img decoding=\"async\" class=\"enroll-image rounded-lg lazyload\" data-src=\"https:\/\/www.dev.omt.ie.graspway.com\/wp-content\/uploads\/2021\/11\/fondo-visual-line-1-scaled.jpg\" alt=\"Enroll\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2126;\">\n                    <div class=\"banner-content-ie\">\n                        <span class=\"banner-text md:text-4xl text-white\">D\u00e9marrez votre formation gratuitement d\u00e8s maintenant, payez une fois la formation termin\u00e9e pour recevoir votre certificat.<\/span>\n                        <button\n                        class=\"banner-button omt-button-end md:px-20 start_now_ie text-white\"\n                        data-product-ie=\"157242\"\n                        data-course-ie=\"course-v1:Bilkent_University+001+2022\"\n                        data-username-ie=\"\"\n                        > \n                            <span class=\"flex align-center\">\n                                D\u00e9marrez \n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"ml-2 bi bi-chevron-double-right\" viewBox=\"0 0 16 16\">\n                                <path fill-rule=\"evenodd\" d=\"M3.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L9.293 8 3.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <path fill-rule=\"evenodd\" d=\"M7.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L13.293 8 7.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            \n            <script>\n            (function ($) {\n                $(document).on('click', '.start_now_ie', function (e) {\n                    const username = $(this).data('username-ie');\n                    const product = $(this).data('product-ie');\n\n                    if (username == \"\"){\n                        window.location.replace('\/login');\n                        return ;\n                    }\n\n                    const request = $.ajax({\n                        url: 'https:\/\/www.dev.omt.ie.graspway.com\/fr\/wp-json\/graspway\/v1\/user\/enroll',\n                        dataType: 'json',\n                        method: 'POST',\n                        contentType: 'application\/json',\n                        data: JSON.stringify({'_wpnonce': 'dc1909cd89', username: username, product: product}),\n                        processData: false\n                    });\n                    request.done(function (response) {\n                        if (response.success) {\n                            window.location.replace('\/profile');\n                        }\n                    });\n                });    \n            })(jQuery);\n        <\/script>\n\n        <\/div><div class=\"qode-advanced-tab-container\" id=\"tab-instructeurs-505\" data-icon-pack=\"\" data-icon-html=\"\">            <h4 class=\"capitalize text-omt-black pb-4 pt-8\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">Rencontrez nos instructeurs<\/h4>\n            <div class=\"teachers-container\">\n                                    <div class=\"flex justify-center items-center text-center flex-col\">\n                        <img decoding=\"async\" class=\"rounded-full border-4 border-solid border-gray-400 h-52 w-52 mx-auto object-fill mt-4 mb-8 lazyload\" data-src=\"https:\/\/www.dev.omt.ie.graspway.com\/wp-content\/uploads\/2022\/05\/eda-gurel3-1-2-scaled.jpg\" alt=\"EDA G\u00dcREL\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2048px; --smush-placeholder-aspect-ratio: 2048\/2560;\">\n                        <div class=\"instructor-name\">\n                            <span class=\"font-bold mb-0 capitalize text-2xl text-omt-black font-monserrat\" style=\"font-size: 21pt;\">EDA G\u00dcREL<\/span>\n                            <p class=\"font-opensans my-2\" style=\"font-size: 18pt; color: #707070; font-weight: 300;\">Assistant professor <\/p>\n                        <\/div>\n                        <p class=\"font-opensans italic h-20 overflow-hidden\" style=\"font-size: 14pt; color: #707070; font-weight: 400; text-overflow: ellipsis;\">Eda est professeur assistant dispensant des cours li\u00e9s au marketing, \u00e0 la gestion et \u00e0 l'\u00e9conomie au d\u00e9partement de gestion du tourisme et de l'h\u00f4tellerie de l'Universit\u00e9 Bilkent en Turquie. Elle est titulaire d'une ma\u00eetrise en marketing touristique de l'Universit\u00e9 de Surrey et d'un doctorat en marketing. Ses int\u00e9r\u00eats de recherche incluent les mus\u00e9es, le marketing des services, l'\u00e9thique du tourisme et l'entrepreneuriat. Elle a publi\u00e9 dans des revues telles que Annals of Tourism Research, European Journal of Marketing et International Journal of Arts Management, entre autres. Elle est \u00e9galement titulaire d'un brevet de l'Office des brevets et des marques des \u00c9tats-Unis pour un syst\u00e8me de cr\u00e9ation de jeux et de visites personnalis\u00e9s pour les sites du patrimoine culturel et naturel.<\/p>\n                    <\/div>\n                            <\/div>\n            <\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p><span data-sheets-root=\"1\">D\u00e9couvrez les concepts de base et d\u00e9veloppez vos connaissances des principes et strat\u00e9gies de marketing pour les mus\u00e9es et les attractions touristiques.<\/span><\/p>\n","protected":false},"featured_media":157244,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[94,95,144],"product_tag":[],"class_list":{"0":"post-157242","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"career_goals-marketer-fr","7":"career_goals-others-fr","8":"product_cat-home-fr","9":"product_cat-managerial-fr","10":"product_cat-marketing-communications-fr","12":"first","13":"instock","14":"taxable","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - 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