{"id":157447,"date":"2023-04-19T17:09:11","date_gmt":"2023-04-19T17:09:11","guid":{"rendered":"https:\/\/www.dev.omt.ie.graspway.com\/product\/strategic-communication-for-tourism"},"modified":"2024-12-10T12:08:27","modified_gmt":"2024-12-10T12:08:27","slug":"strategic-communication-for-tourism","status":"publish","type":"product","link":"https:\/\/www.dev.omt.ie.graspway.com\/fr\/produit\/strategic-communication-for-tourism","title":{"rendered":"Communication Strat\u00e9gique pour le Tourisme"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb z_index=\u00a0\u00bb\u00a0\u00bb][vc_column]<div class=\"qode-advanced-tabs qode-advanced-tabs qode-advanced-horizontal-tab clearfix qode-advanced-tab-without-icon qode-advanced-tabs-column-3 clearfix\">\n\t<ul class=\"qode-advanced-tabs-nav\">\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-description\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tDescription\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-profil\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tProfil\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-instructeurs\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tInstructeurs\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<div class=\"qode-advanced-tab-container\" id=\"tab-description-596\" data-icon-pack=\"\" data-icon-html=\"\">        <div class=\"vc_row vc_row-ie wpb_row section vc_row-fluid vc_inner md:flex\">\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Format<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b509ce04a663\">En ligne<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Calendrier<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b509ce94a664\">8 heures<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Langue<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51cfc1838b9\">\n                            Anglais                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Dur\u00e9e<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d009838bb\">4 semaines<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Prix<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d010838bc\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span>0<\/bdi><\/span><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>Institution<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d010838bc\">University of Sharjah<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"items-start md:flex text-left my-8\">\n                <div class=\"font-monserrat md:w-5\/6\">\n                    <p><span data-sheets-root=\"1\">Cette formation offre une compr\u00e9hension fondamentale de la communication strat\u00e9gique dans le tourisme. En couvrant des sujets essentiels tels que la gestion des parties prenantes, le branding et les strat\u00e9gies de communication efficaces, les gestionnaires, les professionnels et les individus acquerront des comp\u00e9tences pratiques pour une application imm\u00e9diate. La formation est enti\u00e8rement dispens\u00e9e en ligne avec un contenu multim\u00e9dia, y compris des vid\u00e9os d&rsquo;instructeurs, des interviews d&rsquo;experts et des quiz, permettant un apprentissage \u00e0 votre rythme. Elle vise \u00e0 am\u00e9liorer votre capacit\u00e9 \u00e0 mettre en \u0153uvre des strat\u00e9gies de communication efficaces dans l&rsquo;industrie du tourisme.<\/span><\/p>\n                <\/div>\n                <div class=\"text-white info-box md:ml-10 md:mt-16 mt-4 bg-omt-blue\">\n                    <h1 class=\"text-white text-left font-monserrat font-bold\">Informations importantes :<\/h1>\n                    <div class=\"pl-8\">\n                        <ul class=\"text-white font-opensans font-thin text-left\">\n                                                            <li class=\"text-white\">Candidatures ouvertes :\u00c0 tout moment<\/li>\n                                                                                        <li class=\"text-white\">Date limite prioritaire : \u00c0 tout moment<\/li>\n                                                    <\/ul>\n                    <\/div>\n                    <p class=\"text-white font-opensans text-left\">\n                        Vous souhaitez inscrire plusieurs utilisateurs ? Besoin de plus d'informations sur cette formation ? Contactez-nous !                    <\/p>\n                    <a class=\"mt-3 text-left flex text-omt-gray-blue align-top\" href=\"mailto:toa@ie.edu\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#ffffff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"24\" height=\"24\" stroke-width=\"1.5\">\n                        <path d=\"M3 7a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v10a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2v-10z\"><\/path>\n                        <path d=\"M3 7l9 6l9 -6\"><\/path>\n                        <\/svg>\n                        <strong class=\"ml-3\">toa@ie.edu<\/strong>\n                    <\/a>\n                <\/div>\n            <\/div>\n                                    <div class=\"banner-container mt-8 hidden md:block\">\n                    <img decoding=\"async\" class=\"enroll-image rounded-lg lazyload\" data-src=\"https:\/\/www.dev.omt.ie.graspway.com\/wp-content\/uploads\/2021\/11\/fondo-visual-line-1-scaled.jpg\" alt=\"Enroll\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2126;\">\n                    <div class=\"banner-content-ie\">\n                        <span class=\"banner-text md:text-4xl text-white\">D\u00e9marrez votre formation gratuitement d\u00e8s maintenant, payez une fois la formation termin\u00e9e pour recevoir votre certificat.<\/span>\n                        <button\n                        class=\"banner-button omt-button-end md:px-20 start_now_ie text-white\"\n                        data-product-ie=\"157447\"\n                        data-course-ie=\"course-v1:UNIVERSITY_OF_SHARJAH+001+2023\"\n                        data-username-ie=\"\"\n                        > \n                            <span class=\"flex align-center\">\n                                D\u00e9marrez \n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"ml-2 bi bi-chevron-double-right\" viewBox=\"0 0 16 16\">\n                                <path fill-rule=\"evenodd\" d=\"M3.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L9.293 8 3.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <path fill-rule=\"evenodd\" d=\"M7.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L13.293 8 7.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            \n            <script>\n            (function ($) {\n                $(document).on('click', '.start_now_ie', function (e) {\n                    const username = $(this).data('username-ie');\n                    const product = $(this).data('product-ie');\n\n                    if (username == \"\"){\n                        window.location.replace('\/login');\n                        return ;\n                    }\n\n                    const request = $.ajax({\n                        url: 'https:\/\/www.dev.omt.ie.graspway.com\/fr\/wp-json\/graspway\/v1\/user\/enroll',\n                        dataType: 'json',\n                        method: 'POST',\n                        contentType: 'application\/json',\n                        data: JSON.stringify({'_wpnonce': 'dc1909cd89', username: username, product: product}),\n                        processData: false\n                    });\n                    request.done(function (response) {\n                        if (response.success) {\n                            window.location.replace('\/profile');\n                        }\n                    });\n                });    \n            })(jQuery);\n        <\/script>\n\n                                <div class=\"learning-content py-24 px-4 text-left bg-omt-light-grey\" style=\"margin-left: calc(-1rem - 15px); width: 100vw;\">\n                    <h4 class=\"capitalize text-omt-black pb-4 pt-8 pl-4\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">Ce que vous apprendrez<\/h4>\n                    <div class=\"flex flex-col py-8\" style=\"margin: 0 15px 0 15px;\">\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Fondamentaux de la gestion des parties prenantes dans le tourisme.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Techniques pour un branding et une communication percutants.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Strat\u00e9gies pour le tourisme ax\u00e9 sur la nature et la communaut\u00e9.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Approches pour obtenir une reconnaissance internationale gr\u00e2ce \u00e0 des \u00e9v\u00e9nements mondiaux.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Application pratique des strat\u00e9gies de communication pour un impact imm\u00e9diat.<\/span>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                                        <div class=\"mt-8 py-8 rounded-lg\">\n                    <h4 class=\"capitalize text-omt-black pb-4 pt-8\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">Contenu de la formation<\/h4>\n                    <div class=\"course-container md:flex md:m-8 md:mt-3\">\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 1<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\"> Fondamentaux de la Gestion des Parties Prenantes<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Introduction \u00e0 la th\u00e9orie des parties prenantes et son importance dans le tourisme.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Identification et analyse des principales parties prenantes dans le tourisme.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Strat\u00e9gies pour engager et g\u00e9rer les relations avec les parties prenantes.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 2<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Branding Impactant<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Principes d&rsquo;un branding efficace dans l&rsquo;industrie du tourisme.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Techniques pour cr\u00e9er et maintenir une identit\u00e9 de marque forte.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Exemples de campagnes de branding r\u00e9ussies dans le tourisme.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 3<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Tourisme ax\u00e9 sur la Nature et la Communaut\u00e9<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Comprendre les principes du tourisme bas\u00e9 sur la nature et la communaut\u00e9.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Strat\u00e9gies pour promouvoir un tourisme durable et centr\u00e9 sur la communaut\u00e9.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    D\u00e9velopper des strat\u00e9gies de communication qui mettent en valeur la culture et l&rsquo;environnement locaux.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 4<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Reconnaissance Internationale par le biais d'\u00c9v\u00e9nements Mondiaux<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Approches pour tirer parti des \u00e9v\u00e9nements mondiaux afin d&rsquo;obtenir une reconnaissance internationale.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Strat\u00e9gies pour une communication efficace des \u00e9v\u00e9nements et des relations avec les m\u00e9dias.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Analyse de l&rsquo;impact des \u00e9v\u00e9nements mondiaux sur la r\u00e9putation de la destination.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                    <\/div><div class=\"qode-advanced-tab-container\" id=\"tab-profil-810\" data-icon-pack=\"\" data-icon-html=\"\">            <div class=\"text-left omt-product-profile\">\n                <p><span data-sheets-root=\"1\">\u00c0 qui s&rsquo;adresse ce programme ?<\/p>\n<p>Cette formation est con\u00e7ue pour les professionnels et les individus de divers domaines, y compris la gestion du tourisme, l&rsquo;h\u00f4tellerie et le marketing des destinations. Elle offre des connaissances fondamentales sur les strat\u00e9gies de communication efficaces, de la gestion des parties prenantes \u00e0 la cr\u00e9ation de marques percutantes. Les participants exploreront le tourisme communautaire et le r\u00f4le des \u00e9v\u00e9nements mondiaux dans l&rsquo;obtention de reconnaissance internationale. Le cours met l&rsquo;accent sur les techniques pratiques pour une application imm\u00e9diate, fournissant des comp\u00e9tences essentielles pour am\u00e9liorer les strat\u00e9gies touristiques et atteindre les objectifs organisationnels. Les apprenants acquerront une expertise dans la cr\u00e9ation et la mise en \u0153uvre de plans de communication efficaces au sein de l&rsquo;industrie touristique en explorant des contenus multim\u00e9dias et des interviews d&rsquo;experts.<\/span><\/p>\n            <\/div>\n                                    <div class=\"banner-container mt-8 hidden md:block\">\n                    <img decoding=\"async\" class=\"enroll-image rounded-lg lazyload\" data-src=\"https:\/\/www.dev.omt.ie.graspway.com\/wp-content\/uploads\/2021\/11\/fondo-visual-line-1-scaled.jpg\" alt=\"Enroll\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2126;\">\n                    <div class=\"banner-content-ie\">\n                        <span class=\"banner-text md:text-4xl text-white\">D\u00e9marrez votre formation gratuitement d\u00e8s maintenant, payez une fois la formation termin\u00e9e pour recevoir votre certificat.<\/span>\n                        <button\n                        class=\"banner-button omt-button-end md:px-20 start_now_ie text-white\"\n                        data-product-ie=\"157447\"\n                        data-course-ie=\"course-v1:UNIVERSITY_OF_SHARJAH+001+2023\"\n                        data-username-ie=\"\"\n                        > \n                            <span class=\"flex align-center\">\n                                D\u00e9marrez \n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"ml-2 bi bi-chevron-double-right\" viewBox=\"0 0 16 16\">\n                                <path fill-rule=\"evenodd\" d=\"M3.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L9.293 8 3.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <path fill-rule=\"evenodd\" d=\"M7.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L13.293 8 7.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            \n            <script>\n            (function ($) {\n                $(document).on('click', '.start_now_ie', function (e) {\n                    const username = $(this).data('username-ie');\n                    const product = $(this).data('product-ie');\n\n                    if (username == \"\"){\n                        window.location.replace('\/login');\n                        return ;\n                    }\n\n                    const request = $.ajax({\n                        url: 'https:\/\/www.dev.omt.ie.graspway.com\/fr\/wp-json\/graspway\/v1\/user\/enroll',\n                        dataType: 'json',\n                        method: 'POST',\n                        contentType: 'application\/json',\n                        data: JSON.stringify({'_wpnonce': 'dc1909cd89', username: username, product: product}),\n                        processData: false\n                    });\n                    request.done(function (response) {\n                        if (response.success) {\n                            window.location.replace('\/profile');\n                        }\n                    });\n                });    \n            })(jQuery);\n        <\/script>\n\n        <\/div><div class=\"qode-advanced-tab-container\" id=\"tab-instructeurs-357\" data-icon-pack=\"\" data-icon-html=\"\">            <h4 class=\"capitalize text-omt-black pb-4 pt-8\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">Rencontrez nos instructeurs<\/h4>\n            <div class=\"teachers-container\">\n                                    <div class=\"flex justify-center items-center text-center flex-col\">\n                        <img decoding=\"async\" class=\"rounded-full border-4 border-solid border-gray-400 h-52 w-52 mx-auto object-fill mt-4 mb-8 lazyload\" data-src=\"https:\/\/www.dev.omt.ie.graspway.com\/wp-content\/uploads\/2023\/04\/Gil-1-1.jpg\" alt=\"JAQUELINE GIL, MsC\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/1500;\">\n                        <div class=\"instructor-name\">\n                            <span class=\"font-bold mb-0 capitalize text-2xl text-omt-black font-monserrat\" style=\"font-size: 21pt;\">JAQUELINE GIL, MsC<\/span>\n                            <p class=\"font-opensans my-2\" style=\"font-size: 18pt; color: #707070; font-weight: 300;\"><\/p>\n                        <\/div>\n                        <p class=\"font-opensans italic h-20 overflow-hidden\" style=\"font-size: 14pt; color: #707070; font-weight: 400; text-overflow: ellipsis;\">Jacqueline Gil apporte 20 ans d'exp\u00e9rience en politique touristique et en engagement international, ayant travaill\u00e9 avec des gouvernements nationaux, des entreprises et des organisations internationales. Elle est sp\u00e9cialis\u00e9e dans le d\u00e9veloppement professionnel ax\u00e9 sur l'innovation en tourisme et les pratiques durables. Candidate au doctorat en d\u00e9veloppement durable, Jacqueline donne \u00e9galement des cours sur la planification de sc\u00e9narios futurs, utilisant son expertise pour faire progresser la communication strat\u00e9gique et les solutions de tourisme durable.<\/p>\n                    <\/div>\n                                    <div class=\"flex justify-center items-center text-center flex-col\">\n                        <img decoding=\"async\" class=\"rounded-full border-4 border-solid border-gray-400 h-52 w-52 mx-auto object-fill mt-4 mb-8 lazyload\" data-src=\"https:\/\/www.dev.omt.ie.graspway.com\/wp-content\/uploads\/2023\/04\/Bergida-Headshot.jpg\" alt=\"GREGORY BERGIDA, PHD\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1152px; --smush-placeholder-aspect-ratio: 1152\/2048;\">\n                        <div class=\"instructor-name\">\n                            <span class=\"font-bold mb-0 capitalize text-2xl text-omt-black font-monserrat\" style=\"font-size: 21pt;\">GREGORY BERGIDA, PHD<\/span>\n                            <p class=\"font-opensans my-2\" style=\"font-size: 18pt; color: #707070; font-weight: 300;\">Leader en strat\u00e9gie et d\u00e9veloppement de l'apprentissage avec 20 ans d'exp\u00e9rience dans le commerce \u00e9lectronique et l'enseignement sup\u00e9rieur mondial. Greg est sp\u00e9cialis\u00e9 dans les m\u00e9dias en streaming, le contenu immersif et les technologies portables ; il est \u00e9galement professeur adjoint en communication et entrepreneuriat.<\/p>\n                        <\/div>\n                        <p class=\"font-opensans italic h-20 overflow-hidden\" style=\"font-size: 14pt; color: #707070; font-weight: 400; text-overflow: ellipsis;\"><\/p>\n                    <\/div>\n                            <\/div>\n            <\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p><span data-sheets-root=\"1\">Acqu\u00e9rez des connaissances de base en communication strat\u00e9gique pour le tourisme, en explorant des sujets tels que la gestion des parties prenantes et le branding.<\/span><\/p>\n","protected":false},"featured_media":157448,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[94,95,144],"product_tag":[],"class_list":{"0":"post-157447","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"career_goals-event-planner-fr","7":"career_goals-marketer-fr","8":"career_goals-others-fr","9":"product_cat-home-fr","10":"product_cat-managerial-fr","11":"product_cat-marketing-communications-fr","13":"first","14":"instock","15":"taxable","16":"shipping-taxable","17":"purchasable","18":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Communication Strat\u00e9gique pour le Tourisme - UNWTO Tourism Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dev.omt.ie.graspway.com\/fr\/produit\/strategic-communication-for-tourism\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication Strat\u00e9gique pour le Tourisme - UNWTO Tourism Academy\" \/>\n<meta property=\"og:description\" content=\"Acqu\u00e9rez des connaissances de base en communication strat\u00e9gique pour le tourisme, en explorant des sujets tels que la gestion des parties prenantes et le branding.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dev.omt.ie.graspway.com\/fr\/produit\/strategic-communication-for-tourism\" \/>\n<meta property=\"og:site_name\" content=\"UNWTO Tourism Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WorldTourismOrganization\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-10T12:08:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dev.omt.ie.graspway.com\/wp-content\/uploads\/2023\/04\/ImageF-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1439\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@unwto\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dev.omt.ie.graspway.com\/fr\/produit\/strategic-communication-for-tourism\",\"url\":\"https:\/\/www.dev.omt.ie.graspway.com\/fr\/produit\/strategic-communication-for-tourism\",\"name\":\"Communication Strat\u00e9gique pour le Tourisme - UNWTO Tourism Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.dev.omt.ie.graspway.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dev.omt.ie.graspway.com\/fr\/produit\/strategic-communication-for-tourism#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dev.omt.ie.graspway.com\/fr\/produit\/strategic-communication-for-tourism#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dev.omt.ie.graspway.com\/wp-content\/uploads\/2023\/04\/ImageF-scaled.jpg\",\"datePublished\":\"2023-04-19T17:09:11+00:00\",\"dateModified\":\"2024-12-10T12:08:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dev.omt.ie.graspway.com\/fr\/produit\/strategic-communication-for-tourism#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dev.omt.ie.graspway.com\/fr\/produit\/strategic-communication-for-tourism\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.dev.omt.ie.graspway.com\/fr\/produit\/strategic-communication-for-tourism#primaryimage\",\"url\":\"https:\/\/www.dev.omt.ie.graspway.com\/wp-content\/uploads\/2023\/04\/ImageF-scaled.jpg\",\"contentUrl\":\"https:\/\/www.dev.omt.ie.graspway.com\/wp-content\/uploads\/2023\/04\/ImageF-scaled.jpg\",\"width\":2560,\"height\":1439},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dev.omt.ie.graspway.com\/fr\/produit\/strategic-communication-for-tourism#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dev.omt.ie.graspway.com\/fr\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Course catalog\",\"item\":\"https:\/\/www.dev.omt.ie.graspway.com\/fr\/course-catalog\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Communication Strat\u00e9gique pour le Tourisme\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dev.omt.ie.graspway.com\/#website\",\"url\":\"https:\/\/www.dev.omt.ie.graspway.com\/\",\"name\":\"UNWTO Tourism Academy\",\"description\":\"Tourism Online Academy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dev.omt.ie.graspway.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Communication Strat\u00e9gique pour le Tourisme - UNWTO Tourism Academy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dev.omt.ie.graspway.com\/fr\/produit\/strategic-communication-for-tourism","og_locale":"fr_FR","og_type":"article","og_title":"Communication Strat\u00e9gique pour le Tourisme - UNWTO Tourism Academy","og_description":"Acqu\u00e9rez des connaissances de base en communication strat\u00e9gique pour le tourisme, en explorant des sujets tels que la gestion des parties prenantes et le branding.","og_url":"https:\/\/www.dev.omt.ie.graspway.com\/fr\/produit\/strategic-communication-for-tourism","og_site_name":"UNWTO Tourism Academy","article_publisher":"https:\/\/www.facebook.com\/WorldTourismOrganization","article_modified_time":"2024-12-10T12:08:27+00:00","og_image":[{"width":2560,"height":1439,"url":"https:\/\/www.dev.omt.ie.graspway.com\/wp-content\/uploads\/2023\/04\/ImageF-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@unwto","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dev.omt.ie.graspway.com\/fr\/produit\/strategic-communication-for-tourism","url":"https:\/\/www.dev.omt.ie.graspway.com\/fr\/produit\/strategic-communication-for-tourism","name":"Communication Strat\u00e9gique pour le Tourisme - UNWTO Tourism Academy","isPartOf":{"@id":"https:\/\/www.dev.omt.ie.graspway.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dev.omt.ie.graspway.com\/fr\/produit\/strategic-communication-for-tourism#primaryimage"},"image":{"@id":"https:\/\/www.dev.omt.ie.graspway.com\/fr\/produit\/strategic-communication-for-tourism#primaryimage"},"thumbnailUrl":"https:\/\/www.dev.omt.ie.graspway.com\/wp-content\/uploads\/2023\/04\/ImageF-scaled.jpg","datePublished":"2023-04-19T17:09:11+00:00","dateModified":"2024-12-10T12:08:27+00:00","breadcrumb":{"@id":"https:\/\/www.dev.omt.ie.graspway.com\/fr\/produit\/strategic-communication-for-tourism#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dev.omt.ie.graspway.com\/fr\/produit\/strategic-communication-for-tourism"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.dev.omt.ie.graspway.com\/fr\/produit\/strategic-communication-for-tourism#primaryimage","url":"https:\/\/www.dev.omt.ie.graspway.com\/wp-content\/uploads\/2023\/04\/ImageF-scaled.jpg","contentUrl":"https:\/\/www.dev.omt.ie.graspway.com\/wp-content\/uploads\/2023\/04\/ImageF-scaled.jpg","width":2560,"height":1439},{"@type":"BreadcrumbList","@id":"https:\/\/www.dev.omt.ie.graspway.com\/fr\/produit\/strategic-communication-for-tourism#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dev.omt.ie.graspway.com\/fr"},{"@type":"ListItem","position":2,"name":"Course catalog","item":"https:\/\/www.dev.omt.ie.graspway.com\/fr\/course-catalog"},{"@type":"ListItem","position":3,"name":"Communication Strat\u00e9gique pour le Tourisme"}]},{"@type":"WebSite","@id":"https:\/\/www.dev.omt.ie.graspway.com\/#website","url":"https:\/\/www.dev.omt.ie.graspway.com\/","name":"UNWTO Tourism Academy","description":"Tourism Online Academy","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dev.omt.ie.graspway.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/www.dev.omt.ie.graspway.com\/fr\/wp-json\/wp\/v2\/product\/157447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dev.omt.ie.graspway.com\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.dev.omt.ie.graspway.com\/fr\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dev.omt.ie.graspway.com\/fr\/wp-json\/wp\/v2\/media\/157448"}],"wp:attachment":[{"href":"https:\/\/www.dev.omt.ie.graspway.com\/fr\/wp-json\/wp\/v2\/media?parent=157447"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.dev.omt.ie.graspway.com\/fr\/wp-json\/wp\/v2\/product_brand?post=157447"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.dev.omt.ie.graspway.com\/fr\/wp-json\/wp\/v2\/product_cat?post=157447"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.dev.omt.ie.graspway.com\/fr\/wp-json\/wp\/v2\/product_tag?post=157447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}