{"id":138496,"date":"2024-06-14T08:54:42","date_gmt":"2024-06-14T08:54:42","guid":{"rendered":"https:\/\/www.dev.omt.ie.graspway.com\/?post_type=product&#038;p=138496"},"modified":"2025-07-03T13:43:22","modified_gmt":"2025-07-03T13:43:22","slug":"get-certified-destination-marketing","status":"publish","type":"product","link":"https:\/\/www.dev.omt.ie.graspway.com\/zh-hans\/product\/get-certified-destination-marketing","title":{"rendered":"Get Certified: Destination Marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column]<div class=\"qode-advanced-tabs qode-advanced-tabs qode-advanced-horizontal-tab clearfix qode-advanced-tab-without-icon qode-advanced-tabs-column-3 clearfix\">\n\t<ul class=\"qode-advanced-tabs-nav\">\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-description\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tDescription\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-profile\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tProfile\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-instructors\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tInstructors\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<div class=\"qode-advanced-tab-container\" id=\"tab-description-499\" data-icon-pack=\"\" data-icon-html=\"\">        <div class=\"vc_row vc_row-ie wpb_row section vc_row-fluid vc_inner md:flex\">\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>\u683c\u5f0f<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b509ce04a663\">100% Online<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>\u65f6\u95f4\u5b89\u6392<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b509ce94a664\">14 hours<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>\u8bed\u8a00<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51cfc1838b9\">\n                            \u82f1\u8bed, \u897f\u73ed\u7259\u8bed, \u6cd5\u8bed, \u963f\u62c9\u4f2f, \u4e2d\u6587                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>\u65f6\u957f<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d009838bb\">4 weeks<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>\u4ef7\u683c<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d010838bc\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span>49<\/bdi><\/span><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>\u673a\u6784<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d010838bc\">IE University<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"items-start md:flex text-left my-8\">\n                <div class=\"font-monserrat md:w-5\/6\">\n                    <p>The Destination Marketing course is designed to empower participants with the vital skills and knowledge required to craft a comprehensive marketing plan tailored to a tourism destination. Across four modules, participants will explore diverse facets of destination marketing, encompassing analysis, strategy formulation, implementation of marketing mix strategies, and assessment of anticipated outcomes.<br \/>\nThe course will be organized into four modules, each dedicated to specific aspects of destination marketing plan development. Each module will feature video lectures, complementary readings, and assessments aimed at reinforcing learning objectives.<br \/>\nParticipants will undergo evaluation through assessment components that will contribute to gauging the participant&#8217;s grasp and application of destination marketing concepts. A minimum score of 60% in each module quiz and assessment is required to obtain a certificate.<br \/>\nUpon completion of the course, participants will possess the requisite knowledge and skills to devise a robust marketing plan for a tourism destination. This will enable them to make informed decisions and effectively promote destinations within the competitive tourism industry landscape.<\/p>\n<p><strong>What will you learn in this program?<\/strong><\/p>\n<p>Upon completing the course, participants will gain a comprehensive understanding of destination marketing, including its role in transforming places into recognized tourism destinations. They will learn the fundamentals of marketing plans, conduct thorough analysis encompassing market, competition, and customer segmentation, and define effective marketing strategies. Participants will explore the implementation of marketing mix elements and learn to define expected results, including budgeting and measurement metrics, essential for crafting successful destination marketing plans. <\/p>\n<p><b>You can enroll and study the content for free and only pay \u20ac 49 if you want to do the assignments and receive a certificate of completion<\/b>.<\/p>\n<section class=\"module module-videoContent module-bg1\">\n<div class=\"module_inner col12-big col12-ds col12 col8-md col4-sm\">\n<div class=\"module_content\">\n<div class=\"col12 col12-big col8-md col4-sm bg-img lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(&#039;https:\/\/static-frm.ie.edu\/exponential-learning\/wp-content\/uploads\/sites\/22\/2017\/08\/ie-xl-digital-marketing.jpg&#039;)\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n                <\/div>\n                <div class=\"text-white info-box md:ml-10 md:mt-16 mt-4 bg-omt-blue\">\n                    <h1 class=\"text-white text-left font-monserrat font-bold\">\u91cd\u8981\u4fe1\u606f\uff1a<\/h1>\n                    <div class=\"pl-8\">\n                        <ul class=\"text-white font-opensans font-thin text-left\">\n                                                            <li class=\"text-white\">\u7533\u8bf7\u5f00\u59cb\uff1aAnytime<\/li>\n                                                                                        <li class=\"text-white\">\u4f18\u5148\u622a\u6b62\u65e5\u671f\uff1a Anytime<\/li>\n                                                    <\/ul>\n                    <\/div>\n                    <p class=\"text-white font-opensans text-left\">\n                        \u5982\u679c\u60a8\u60f3\u4e3a\u591a\u4e2a\u7528\u6237\u6ce8\u518c\uff0c\u6216\u9700\u8981\u4e86\u89e3\u6709\u5173\u672c\u8bfe\u7a0b\u7684\u8be6\u7ec6\u4fe1\u606f\uff0c\u8bf7\u8054\u7cfb\u6211\u4eec\uff01                    <\/p>\n                    <a class=\"mt-3 text-left flex text-omt-gray-blue align-top\" href=\"mailto:toa@ie.edu\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#ffffff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"24\" height=\"24\" stroke-width=\"1.5\">\n                        <path d=\"M3 7a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v10a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2v-10z\"><\/path>\n                        <path d=\"M3 7l9 6l9 -6\"><\/path>\n                        <\/svg>\n                        <strong class=\"ml-3\">toa@ie.edu<\/strong>\n                    <\/a>\n                <\/div>\n            <\/div>\n                    \n            <script>\n            (function ($) {\n                $(document).on('click', '.start_now_ie', function (e) {\n                    const username = $(this).data('username-ie');\n                    const product = $(this).data('product-ie');\n\n                    if (username == \"\"){\n                        window.location.replace('\/login');\n                        return ;\n                    }\n\n                    const request = $.ajax({\n                        url: 'https:\/\/www.dev.omt.ie.graspway.com\/zh-hans\/wp-json\/graspway\/v1\/user\/enroll',\n                        dataType: 'json',\n                        method: 'POST',\n                        contentType: 'application\/json',\n                        data: JSON.stringify({'_wpnonce': 'dc1909cd89', username: username, product: product}),\n                        processData: false\n                    });\n                    request.done(function (response) {\n                        if (response.success) {\n                            window.location.replace('\/profile');\n                        }\n                    });\n                });    \n            })(jQuery);\n        <\/script>\n\n                                    <\/div><div class=\"qode-advanced-tab-container\" id=\"tab-profile-364\" data-icon-pack=\"\" data-icon-html=\"\">            <div class=\"text-left omt-product-profile\">\n                <section class=\"module module-wysiwyg module-bg1\">\n<div class=\"module_wrapper\">\n<div class=\"module_inner col8-big col10 col8-md col4-sm\">\n<div class=\"module_content\">\n<h4>WHO IS THIS PROGRAM DESIGNED FOR?<\/h4>\n<p>This destination marketing course is designed for students and professionals across various fields including tourism management, marketing, hospitality management, destination management, travel and tourism studies, and business administration. Specifically, it caters to those studying tourism management, providing insights into effective marketing strategies, destination branding, and customer segmentation. Marketing and brand management students will learn about destination-specific marketing tactics and communication strategies. Hospitality management students will understand the impact of destination marketing on hotel occupancy rates. Destination management students will gain practical knowledge in creating marketing plans and sustainable tourism practices. Additionally, travel and tourism students will explore tourist behavior dynamics, while business administration students will learn strategic planning processes in destination marketing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"module module-wysiwyg module-bg1\">\n<div class=\"module_wrapper\">\n<div class=\"module_inner col8-big col10 col8-md col4-sm\">\n<div class=\"module_content\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n            <\/div>\n                    \n            <script>\n            (function ($) {\n                $(document).on('click', '.start_now_ie', function (e) {\n                    const username = $(this).data('username-ie');\n                    const product = $(this).data('product-ie');\n\n                    if (username == \"\"){\n                        window.location.replace('\/login');\n                        return ;\n                    }\n\n                    const request = $.ajax({\n                        url: 'https:\/\/www.dev.omt.ie.graspway.com\/zh-hans\/wp-json\/graspway\/v1\/user\/enroll',\n                        dataType: 'json',\n                        method: 'POST',\n                        contentType: 'application\/json',\n                        data: JSON.stringify({'_wpnonce': 'dc1909cd89', username: username, product: product}),\n                        processData: false\n                    });\n                    request.done(function (response) {\n                        if (response.success) {\n                            window.location.replace('\/profile');\n                        }\n                    });\n                });    \n            })(jQuery);\n        <\/script>\n\n        <\/div><div class=\"qode-advanced-tab-container\" id=\"tab-instructors-668\" data-icon-pack=\"\" data-icon-html=\"\">            <h4 class=\"capitalize text-omt-black pb-4 pt-8\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">\u4e86\u89e3\u6211\u4eec\u7684\u8bb2\u5e08<\/h4>\n            <div class=\"teachers-container\">\n                                    <div class=\"flex justify-center items-center text-center flex-col\">\n                        <img decoding=\"async\" class=\"rounded-full border-4 border-solid border-gray-400 h-52 w-52 mx-auto object-fill mt-4 mb-8 lazyload\" data-src=\"https:\/\/www.dev.omt.ie.graspway.com\/wp-content\/uploads\/2024\/06\/ramon.jpg\" alt=\"Ram\u00f3n D\u00edaz Bernardo\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1092px; --smush-placeholder-aspect-ratio: 1092\/989;\">\n                        <div class=\"instructor-name\">\n                            <span class=\"font-bold mb-0 capitalize text-2xl text-omt-black font-monserrat\" style=\"font-size: 21pt;\">Ram\u00f3n D\u00edaz Bernardo<\/span>\n                            <p class=\"font-opensans my-2\" style=\"font-size: 18pt; color: #707070; font-weight: 300;\">PROFESSOR<\/p>\n                        <\/div>\n                        <p class=\"font-opensans italic h-20 overflow-hidden\" style=\"font-size: 14pt; color: #707070; font-weight: 400; text-overflow: ellipsis;\">Ram\u00f3n D\u00edaz Bernardo, a strategic marketing specialist, redirected his research focus to tourism marketing six years ago. He explores leisure and tourism products, devising differentiation strategies for holiday destinations. For three years, he led IE's Executive Master's in Tourism Business Management. During the 2005\/06 term, he enriched his expertise at Cornell University as a Visiting Professor, investigating tourism marketing and teaching marketing management and franchising. His passion extends to broad tourism marketing, including business and destination marketing, particularly the hotel industry. With a Mining Engineering degree from the University of Oviedo, an MBA from ESDEN, and a Doctorate in Business Administration from IESE, D\u00edaz Bernardo is actively involved in academia and professional spheres. He contributes to the Strategic Plan for Spanish Tourism 2020 and remains a Visiting Professor at Cornell University. 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