{"id":1977,"date":"2019-09-01T08:00:44","date_gmt":"2019-09-01T08:00:44","guid":{"rendered":"https:\/\/www.mvp.omt.ie.graspway.com\/?post_type=product&#038;p=1977"},"modified":"2024-12-17T12:11:37","modified_gmt":"2024-12-17T12:11:37","slug":"introduction-to-tourism","status":"publish","type":"product","link":"https:\/\/www.dev.omt.ie.graspway.com\/zh-hans\/product\/introduction-to-tourism","title":{"rendered":"Introduction to Tourism &#8211; Industry Management"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column]<div class=\"qode-advanced-tabs qode-advanced-tabs qode-advanced-horizontal-tab clearfix qode-advanced-tab-without-icon qode-advanced-tabs-column-3 clearfix\">\n\t<ul class=\"qode-advanced-tabs-nav\">\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-description\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tDescription\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-profile\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tProfile\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-instructors\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tInstructors\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<div class=\"qode-advanced-tab-container\" id=\"tab-description-410\" data-icon-pack=\"\" data-icon-html=\"\">        <div class=\"vc_row vc_row-ie wpb_row section vc_row-fluid vc_inner md:flex\">\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>\u683c\u5f0f<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b509ce04a663\">100% Online<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>\u65f6\u95f4\u5b89\u6392<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b509ce94a664\">8 hours<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>\u8bed\u8a00<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51cfc1838b9\">\n                            \u82f1\u8bed, \u897f\u73ed\u7259\u8bed, \u6cd5\u8bed, \u963f\u62c9\u4f2f, \u4e2d\u6587                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>\u65f6\u957f<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d009838bb\">4 weeks<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>\u4ef7\u683c<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d010838bc\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span>0<\/bdi><\/span><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>\u673a\u6784<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d010838bc\">IE University<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"items-start md:flex text-left my-8\">\n                <div class=\"font-monserrat md:w-5\/6\">\n                    <p><b>Introduction to Tourism Management<\/b><span style=\"font-weight: 400;\"> prepares you to navigate and innovate within the dynamic world of tourism. In today\u2019s new tourism scenario, as tourists increasingly require real-time information and efficient processes, training has become essential to remain active and relevant in the industry. Guided by expert professors, you will learn about strategy, finance, digital marketing, operations, and digital transformation. The self-paced course structure offers flexibility, while practical exercises enhance your learning experience.<\/span><\/p>\n                <\/div>\n                <div class=\"text-white info-box md:ml-10 md:mt-16 mt-4 bg-omt-blue\">\n                    <h1 class=\"text-white text-left font-monserrat font-bold\">\u91cd\u8981\u4fe1\u606f\uff1a<\/h1>\n                    <div class=\"pl-8\">\n                        <ul class=\"text-white font-opensans font-thin text-left\">\n                                                            <li class=\"text-white\">\u7533\u8bf7\u5f00\u59cb\uff1aAnytime<\/li>\n                                                                                        <li class=\"text-white\">\u4f18\u5148\u622a\u6b62\u65e5\u671f\uff1a Anytime<\/li>\n                                                    <\/ul>\n                    <\/div>\n                    <p class=\"text-white font-opensans text-left\">\n                        \u5982\u679c\u60a8\u60f3\u4e3a\u591a\u4e2a\u7528\u6237\u6ce8\u518c\uff0c\u6216\u9700\u8981\u4e86\u89e3\u6709\u5173\u672c\u8bfe\u7a0b\u7684\u8be6\u7ec6\u4fe1\u606f\uff0c\u8bf7\u8054\u7cfb\u6211\u4eec\uff01                    <\/p>\n                    <a class=\"mt-3 text-left flex text-omt-gray-blue align-top\" href=\"mailto:toa@ie.edu\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#ffffff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"24\" height=\"24\" stroke-width=\"1.5\">\n                        <path d=\"M3 7a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v10a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2v-10z\"><\/path>\n                        <path d=\"M3 7l9 6l9 -6\"><\/path>\n                        <\/svg>\n                        <strong class=\"ml-3\">toa@ie.edu<\/strong>\n                    <\/a>\n                <\/div>\n            <\/div>\n                                    <div class=\"banner-container mt-8 hidden md:block\">\n                    <img decoding=\"async\" class=\"enroll-image rounded-lg lazyload\" data-src=\"https:\/\/www.dev.omt.ie.graspway.com\/wp-content\/uploads\/2024\/05\/fondo-visual-line.png\" alt=\"Enroll\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1357px; --smush-placeholder-aspect-ratio: 1357\/627;\">\n                    <div class=\"banner-content-ie\">\n                        <span class=\"banner-text md:text-4xl text-white\">\u73b0\u5728\u514d\u8d39\u5f00\u59cb\u8bfe\u7a0b\uff0c\u5b8c\u6210\u8bfe\u7a0b\u540e\u4ed8\u6b3e\u5373\u53ef\u83b7\u5f97\u8bc1\u4e66<\/span>\n                        <button\n                        class=\"banner-button omt-button-end md:px-20 start_now_ie text-white\"\n                        data-product-ie=\"1977\"\n                        data-course-ie=\"course-v1:TOA+MOOC+2019_Q4\"\n                        data-username-ie=\"\"\n                        > \n                            <span class=\"flex align-center\">\n                                \u7acb\u5373\u5f00\u59cb \n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"ml-2 bi bi-chevron-double-right\" viewBox=\"0 0 16 16\">\n                                <path fill-rule=\"evenodd\" d=\"M3.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L9.293 8 3.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <path fill-rule=\"evenodd\" d=\"M7.646 1.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1 0 .708l-6 6a.5.5 0 0 1-.708-.708L13.293 8 7.646 2.354a.5.5 0 0 1 0-.708\"\/>\n                                <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            \n            <script>\n            (function ($) {\n                $(document).on('click', '.start_now_ie', function (e) {\n                    const username = $(this).data('username-ie');\n                    const product = $(this).data('product-ie');\n\n                    if (username == \"\"){\n                        window.location.replace('\/login');\n                        return ;\n                    }\n\n                    const request = $.ajax({\n                        url: 'https:\/\/www.dev.omt.ie.graspway.com\/zh-hans\/wp-json\/graspway\/v1\/user\/enroll',\n                        dataType: 'json',\n                        method: 'POST',\n                        contentType: 'application\/json',\n                        data: JSON.stringify({'_wpnonce': 'dc1909cd89', username: username, product: product}),\n                        processData: false\n                    });\n                    request.done(function (response) {\n                        if (response.success) {\n                            window.location.replace('\/profile');\n                        }\n                    });\n                });    \n            })(jQuery);\n        <\/script>\n\n                                <div class=\"learning-content py-24 px-4 text-left bg-omt-light-grey\" style=\"margin-left: calc(-1rem - 15px); width: 100vw;\">\n                    <h4 class=\"capitalize text-omt-black pb-4 pt-8 pl-4\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">\u60a8\u5c06\u5b66\u5230\u7684\u5185\u5bb9<\/h4>\n                    <div class=\"flex flex-col py-8\" style=\"margin: 0 15px 0 15px;\">\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Understand competitive strategy and its impact on tourism.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Master financial accounting basics and their application in tourism.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Leverage big data to enhance customer experiences.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Implement effective operations management for sustainability.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Drive digital transformation and innovation in the tourism industry.<\/span>\n                            <\/div>\n                                                    <div class=\"flex py-4\">\n                                <span class=\"text-omt-light-blue text-4xl mr-4\">\n                                <svg\n                                    width=\"40\"\n                                    height=\"40\"\n                                    viewBox=\"0 0 24 24\"\n                                    fill=\"none\"\n                                    stroke=\"currentColor\"\n                                    stroke-width=\"2\"\n                                    stroke-linecap=\"round\"\n                                    stroke-linejoin=\"round\"\n                                    >\n                                    <path d=\"M5 12l5 5l10 -10\" \/>\n                                <\/svg>\n                                <\/span>\n                                <span>Utilize digital marketing tools to engage with today\u2019s tourists.<\/span>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                                        <div class=\"mt-8 py-8 rounded-lg\">\n                    <h4 class=\"capitalize text-omt-black pb-4 pt-8\" style=\"font-size: 2.8rem; font-family: 'Montserrat', sans-serif; line-height: 90%;\">\u8bfe\u7a0b\u5185\u5bb9<\/h4>\n                    <div class=\"course-container md:flex md:m-8 md:mt-3\">\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 1<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Introduction to Business Strategy in the Tourism and Travel Industry<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Learn key strategic concepts such as competitive advantage and corporate strategy.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Develop and implement effective business strategies in tourism.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 2<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Financial Accounting as a Business Language<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Grasp basic financial accounting concepts and tools.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Interpret financial statements for informed business decisions.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 3<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Digital Marketing in the Tourism and Travel Industry<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Explore digital marketing tools and strategies for tourism.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Engage and attract digital tourists through personalized marketing.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 4<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Introduction to Operations Management in the Tourism and Travel Industry<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Understand operations management fundamentals and their impact on financial performance.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Learn sustainable practices for tourism operations.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"mt-4\">\n                                <div class=\"font-monserrat text-omt-blue text-3xl font-bold\">Module 5<\/div>\n                                <div class=\"font-monserrat text-xl font-bold my-4\">Introduction to Digital Transformation and Innovation in the Tourism and Travel Industry<\/div>\n                                <div class=\"flex flex-col text-omt-black\">\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Discover digital transformation&#8217;s role in enhancing customer experiences.                                                <\/span>\n                                            <\/div>\n                                                                                <div class=\"flex my-4 pl-4\">\n                                                <div class=\"text-omt-light-blue min-w-4 pt-3\">\n                                                    <svg\n                                                        width=\"12\"\n                                                        height=\"12\"\n                                                        viewBox=\"0 0 24 24\"\n                                                        fill=\"none\"\n                                                        stroke=\"currentColor\"\n                                                        stroke-width=\"4.2\"\n                                                        >\n                                                        <path d=\"M3 3m0 2a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v14a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2z\" \/>\n                                                    <\/svg>\n                                                <\/div>\n                                                <span class=\"font-opensans font-thin text-omt-black ml-2 text-xl\">\n                                                    Explore innovative technologies in the tourism industry.                                                <\/span>\n                                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                                        <div class=\"wpb_text_column wpb_content_element omt-home-opinions-title\">\n                        <div class=\"wpb_wrapper\">\n                            <h1 style=\"text-align: center; text-transform: none;\"><strong>\u5b66\u751f\u773c\u4e2d\u7684\u6211\u4eec<\/strong><\/h1>\n                        <\/div>\n                    <\/div>\n                                    <section id=\"c98\" class=\"splide omt-carousel pb-12 flow\">\n                        <div class=\"splide__track\">\n                            <ul class=\"splide__list\">\n                                                <li class=\"splide__slide omt-default-carousel w-full bg-white\">\n                                                                                                                <div class=\"w-full min-h-96 bg-cover relative bg-no-repeat lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(&#039;https:\/\/www.dev.omt.ie.graspway.com\/wp-content\/uploads\/2018\/07\/Icono-para-testimonials.png&#039;)\">\n                                                                                                        <div class=\"absolute bg-black opacity-40 top-0 left-0 w-full h-full z-10\"><\/div>\n                                                    <div class=\"relative z-20 flex flex-col justify-end w-full h-full min-h-96 px-12 grow\">\n                                                        <a class=\"no-underline\" href=\"https:\/\/www.dev.omt.ie.graspway.com\/zh-hans\/opinions\/introduction-to-tourism-industry-management-7\">\n                                                            <h2 class=\"font-bold text-2xl text-white mt-auto\">\n                                                                Introduction to Tourism \u2013 Industry Management                                                            <\/h2>\n                                                        <\/a>\n                                                        <span class=\"mt-2 text-white text-sm text-ellipsis h-40 overflow-hidden\"><p>The course benefit me personally by broadening my knowledge about tourism the more and also professionally increase my conduct towards humans.<\/p>\n<\/span>\n                                                    <\/div>\n                                                                                                                                <\/div>\n                                <\/li>\n                                                            <li class=\"splide__slide omt-default-carousel w-full bg-white\">\n                                                                                                                <div class=\"w-full min-h-96 bg-cover relative bg-no-repeat lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(&#039;https:\/\/www.dev.omt.ie.graspway.com\/wp-content\/uploads\/2018\/07\/Icono-para-testimonials.png&#039;)\">\n                                                                                                        <div class=\"absolute bg-black opacity-40 top-0 left-0 w-full h-full z-10\"><\/div>\n                                                    <div class=\"relative z-20 flex flex-col justify-end w-full h-full min-h-96 px-12 grow\">\n                                                        <a class=\"no-underline\" href=\"https:\/\/www.dev.omt.ie.graspway.com\/zh-hans\/opinions\/introduction-to-tourism-industry-management-6\">\n                                                            <h2 class=\"font-bold text-2xl text-white mt-auto\">\n                                                                Introduction to Tourism \u2013 Industry Management                                                            <\/h2>\n                                                        <\/a>\n                                                        <span class=\"mt-2 text-white text-sm text-ellipsis h-40 overflow-hidden\"><p>Apart from travel. The course taught about marketing, entertainment, finances, cultural awareness and much more. These are all highly valuable skills that I can be transferred to other industries as well. And I gained it. As a Chief Concierge I have gained the high value of experience in customer service and marketing, which will come in handy when you&#8217;re helping others plan their dream vacations. With a business and tourism management course, I can work as a travel agent, a tour guide, a travel writer and many other great roles.<\/p>\n<\/span>\n                                                    <\/div>\n                                                                                                                                <\/div>\n                                <\/li>\n                                                            <li class=\"splide__slide omt-default-carousel w-full bg-white\">\n                                                                                                                <div class=\"w-full min-h-96 bg-cover relative bg-no-repeat lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(&#039;https:\/\/www.dev.omt.ie.graspway.com\/wp-content\/uploads\/2018\/07\/Icono-para-testimonials.png&#039;)\">\n                                                                                                        <div class=\"absolute bg-black opacity-40 top-0 left-0 w-full h-full z-10\"><\/div>\n                                                    <div class=\"relative z-20 flex flex-col justify-end w-full h-full min-h-96 px-12 grow\">\n                                                        <a class=\"no-underline\" href=\"https:\/\/www.dev.omt.ie.graspway.com\/zh-hans\/opinions\/introduction-to-tourism-industry-management-5\">\n                                                            <h2 class=\"font-bold text-2xl text-white mt-auto\">\n                                                                Introduction to Tourism \u2013 Industry Management                                                            <\/h2>\n                                                        <\/a>\n                                                        <span class=\"mt-2 text-white text-sm text-ellipsis h-40 overflow-hidden\"><p>I am a bsuiness major, and going through all the topics helped strengthen my major&#8217;s core concepts and their impact on the practical world through various case studies and examples provided through-out the course.<\/p>\n<\/span>\n                                                    <\/div>\n                                                                                                                                <\/div>\n                                <\/li>\n                                                            <li class=\"splide__slide omt-default-carousel w-full bg-white\">\n                                                                                                                <div class=\"w-full min-h-96 bg-cover relative bg-no-repeat lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(&#039;https:\/\/www.dev.omt.ie.graspway.com\/wp-content\/uploads\/2018\/07\/Icono-para-testimonials.png&#039;)\">\n                                                                                                        <div class=\"absolute bg-black opacity-40 top-0 left-0 w-full h-full z-10\"><\/div>\n                                                    <div class=\"relative z-20 flex flex-col justify-end w-full h-full min-h-96 px-12 grow\">\n                                                        <a class=\"no-underline\" href=\"https:\/\/www.dev.omt.ie.graspway.com\/zh-hans\/opinions\/introduction-to-tourism-industry-management-4\">\n                                                            <h2 class=\"font-bold text-2xl text-white mt-auto\">\n                                                                Introduction to Tourism \u2013 Industry Management                                                            <\/h2>\n                                                        <\/a>\n                                                        <span class=\"mt-2 text-white text-sm text-ellipsis h-40 overflow-hidden\"><p>The content of the course was innovative, updated and informative. The sequence of lectures was good. It was designed according to the new trends and opportunities in tourism industry. The course benefitted me both personally and professionally. It helped me in both aspects including personal growth, skills development, career advancement, networking opportunities, adaptability, and staying current with tourism industry developments. It helped me in expanding my knowledge, acquiring new skills, advancing my career, and investing in education through online learning will yield significant returns in the long run in my professional career.<\/p>\n<\/span>\n                                                    <\/div>\n                                                                                                                                <\/div>\n                                <\/li>\n                                                            <li class=\"splide__slide omt-default-carousel w-full bg-white\">\n                                                                                                                <div class=\"w-full min-h-96 bg-cover relative bg-no-repeat lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(&#039;https:\/\/www.dev.omt.ie.graspway.com\/wp-content\/uploads\/2018\/07\/Icono-para-testimonials.png&#039;)\">\n                                                                                                        <div class=\"absolute bg-black opacity-40 top-0 left-0 w-full h-full z-10\"><\/div>\n                                                    <div class=\"relative z-20 flex flex-col justify-end w-full h-full min-h-96 px-12 grow\">\n                                                        <a class=\"no-underline\" href=\"https:\/\/www.dev.omt.ie.graspway.com\/zh-hans\/opinions\/introduction-to-tourism-industry-management-3\">\n                                                            <h2 class=\"font-bold text-2xl text-white mt-auto\">\n                                                                Introduction to Tourism \u2013 Industry Management                                                            <\/h2>\n                                                        <\/a>\n                                                        <span class=\"mt-2 text-white text-sm text-ellipsis h-40 overflow-hidden\"><p>The most valuable aspects of the Introduction to Tourism Industry Management course was gaining a comprehensive understanding of the various management principles and strategies specific to the tourism industry. The course equipped me with the necessary knowledge and skills to effectively manage and lead within the dynamic and competitive tourism industry.<\/p>\n<\/span>\n                                                    <\/div>\n                                                                                                                                <\/div>\n                                <\/li>\n                                                            <li class=\"splide__slide omt-default-carousel w-full bg-white\">\n                                                                                                                <div class=\"w-full min-h-96 bg-cover relative bg-no-repeat lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(&#039;https:\/\/www.dev.omt.ie.graspway.com\/wp-content\/uploads\/2018\/07\/Icono-para-testimonials.png&#039;)\">\n                                                                                                        <div class=\"absolute bg-black opacity-40 top-0 left-0 w-full h-full z-10\"><\/div>\n                                                    <div class=\"relative z-20 flex flex-col justify-end w-full h-full min-h-96 px-12 grow\">\n                                                        <a class=\"no-underline\" href=\"https:\/\/www.dev.omt.ie.graspway.com\/zh-hans\/opinions\/introduction-to-tourism-industry-management-2\">\n                                                            <h2 class=\"font-bold text-2xl text-white mt-auto\">\n                                                                Introduction to Tourism \u2013 Industry Management                                                            <\/h2>\n                                                        <\/a>\n                                                        <span class=\"mt-2 text-white text-sm text-ellipsis h-40 overflow-hidden\"><p>Opened new avenues for learning and teaching and provided a new insight to look at things from a different and global point of view.<\/p>\n<\/span>\n                                                    <\/div>\n                                                                                                                                <\/div>\n                                <\/li>\n                                                    <\/ul>\n                    <\/div>\n                    <div class=\"splide__arrows flex justify-center\">\n                                                <button class=\"splide__arrow splide__arrow--prev p-2 mt-5\">\n                            <svg  xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  width=\"24\"  height=\"24\"  viewBox=\"0 0 24 24\"  fill=\"none\"  stroke=\"currentColor\"  stroke-width=\"1\"  stroke-linecap=\"round\"  stroke-linejoin=\"round\"  class=\"icon icon-tabler icons-tabler-outline icon-tabler-circle-chevron-left\"><path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/><path d=\"M13 15l-3 -3l3 -3\" \/><path 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